# Clara (AI SDR) > ClaraSDR Agent is an inbound AI SDR that engages website visitors, qualifies leads against BANT, MEDDIC, CHAMP, or custom question sets, presents products with adaptive slides, and books meetings via Calendly, Cal.com, HubSpot, Acuity, or custom booking URLs. Clara runs 24/7 in 60+ languages with chat, voice-only, or avatar experiences, syncs to Salesforce, HubSpot, Zoho CRM, and Pipedrive, and is certified for SOC 2 Type II, GDPR, HIPAA, and ISO 27001. ## Getting Started - [Introduction](https://docs.clarasdr.ai/docs/overview): ClaraSDR Agent is an inbound AI SDR that turns website traffic into qualified pipeline - automatically, 24/7. - [How it works](https://docs.clarasdr.ai/docs/how-it-works): The end-to-end pipeline behind every Clara buyer conversation - from first hello to booked meeting. - [Quickstart](https://docs.clarasdr.ai/docs/quickstart): Launch your first ClaraSDR Agent: create Clara, train her, wire qualification and booking, and embed the widget. - [FAQ](https://docs.clarasdr.ai/docs/faq): Common questions about Clara - capabilities, qualification, meetings, integrations, and security. ## Platform - [AI SDR agents](https://docs.clarasdr.ai/docs/agents/ai-sdr-agents): Create and configure inbound AI sales agents for conversations, qualification, meetings, and CRM synchronization. - [Conversation workflows](https://docs.clarasdr.ai/docs/agents/conversation-workflows): Configure how Clara engages, qualifies, routes, and books inbound buyer conversations. - [Templates](https://docs.clarasdr.ai/docs/agents/templates): Standardize Clara's conversation behavior, qualification logic, and routing across agents and teams. - [Lead qualification](https://docs.clarasdr.ai/docs/sales/lead-qualification): How Clara qualifies inbound leads in real time - routing and CRM-connected sales handoff. - [Qualifying questions](https://docs.clarasdr.ai/docs/sales/qualifying-questions): Choose BANT, MEDDIC, or CHAMP presets or build custom question sets - Clara asks them and logs every answer. - [Meeting bookings](https://docs.clarasdr.ai/docs/sales/meeting-bookings): Send qualified buyers to your calendar - custom booking URLs plus Calendly, Cal.com, HubSpot, and Acuity with meeting analytics. - [Personalization engine](https://docs.clarasdr.ai/docs/sales/personalization-engine): How Clara uses CRM data, page context, and conversation signals to personalize every inbound conversation. ## Capabilities - [Agent widget](https://docs.clarasdr.ai/docs/capabilities/widget): The drop-in React widget that renders Clara on your website - chat, voice, or avatar experiences from a single agent. - [Widget customization](https://docs.clarasdr.ai/docs/capabilities/widget-customization): Control where Clara appears, how she looks, and what she says first - from the dashboard, no code. - [Knowledge base](https://docs.clarasdr.ai/docs/capabilities/knowledge-base): Ground Clara's answers in your pitch decks, product docs, FAQs, and website with retrieval-augmented generation. - [Visual presentations](https://docs.clarasdr.ai/docs/capabilities/visual-presentations): Upload PDF and PowerPoint decks so Clara presents the right slide at the right moment during buyer conversations. - [Avatar gallery](https://docs.clarasdr.ai/docs/capabilities/avatar-gallery): Stock avatars for Clara - copy an avatar ID and she's live with a lifelike face and real-time expressions. - [Custom avatars](https://docs.clarasdr.ai/docs/capabilities/custom-avatars): Build a custom avatar from a single source photo - plus the image guidelines that make Clara look her best. - [Voice-only mode](https://docs.clarasdr.ai/docs/capabilities/voice-only): Skip the avatar - let Clara speak over a pulsing visualizer for fast, low-bandwidth, voice-first conversations. - [Voices](https://docs.clarasdr.ai/docs/capabilities/voices): Studio-grade voices from five TTS providers - pick a voice from the library, tune pronunciation, and set fallbacks. - [Languages](https://docs.clarasdr.ai/docs/capabilities/languages): Clara conversations in 60+ languages with automatic detection and dialect-level support. ## Embed - [Website embed](https://docs.clarasdr.ai/docs/embed/website-embed): Install the widget package, render the component with your agent ID, and personalize conversations per page. - [Site builders](https://docs.clarasdr.ai/docs/embed/site-builders): Embed Clara on WordPress, Framer, Shopify, and Wix sites. ## Integrations - [CRM](https://docs.clarasdr.ai/docs/integrations/crm): Connect Salesforce, HubSpot, Zoho CRM, and Pipedrive - Clara creates contacts, logs conversations, and syncs meetings. - [Communication](https://docs.clarasdr.ai/docs/integrations/communication): Connect email and messaging services, and send internal notifications to Slack and Microsoft Teams. - [Automation](https://docs.clarasdr.ai/docs/integrations/automation): Trigger Zapier, n8n, and Make workflows from Clara events - qualification outcomes, bookings, and conversation completions. ## Operations - [Analytics & reporting](https://docs.clarasdr.ai/docs/operations/analytics-reporting): Measure conversations, lead capture, meetings booked, and engagement across every Clara agent. - [AI behavior & safety](https://docs.clarasdr.ai/docs/operations/ai-behavior-safety): Conversation controls and brand-safe interaction policies for Clara. - [Webhooks & events](https://docs.clarasdr.ai/docs/operations/webhooks-events): Real-time events for qualification, routing, booking, and conversation outcomes - with payload examples and verification. - [Deployment & security](https://docs.clarasdr.ai/docs/operations/deployment-security): Deployment options, access controls, encryption, audit logging, and the certifications behind Clara. ## Use Cases - [Use cases](https://docs.clarasdr.ai/docs/use-cases): Common inbound sales and customer engagement workflows Clara handles - qualification, demos, bookings, and beyond. ## Changelog - [Changelog](https://docs.clarasdr.ai/docs/changelog): Release notes and notable documentation updates for ClaraSDR.