Analytics & reporting

Measure conversations, lead capture, meetings booked, and engagement across every Clara agent.

Analytics show you what Clara is converting: conversations, captured leads, booked meetings, and engagement time — all tied back to real buyer conversations.

The dashboard

Open Analytics in your workspace and pick a view:

View	What it shows
Dashboard	The full overview: KPIs, charts, and conversation data
Conversations	The conversation table in detail
Leads captured	Every lead Clara captured, with contact details
Meetings booked	Meetings Clara scheduled with your team
Suggested questions	Starter prompts shown in the widget

Filter everything by:

Filter	Options
SDR	The agent you’re measuring
Country	All countries, or a specific one
Period	Presets like Last 30 days, or a custom From/To range

Headline metrics

Four KPI cards summarize the selected period:

Metric	What it measures
Conversations	Total buyer conversations in the date range
Average duration	Average length per conversation, for example 1m 17s
Leads	Conversations that resulted in a captured lead
Meetings booked	Conversations that resulted in a booked meeting

Conversations over time

Daily conversation volume across the selected period. Use it to spot traffic spikes, quiet days, and the impact of campaigns or site changes.

Minutes over time

The conversation time accumulated per day. Volume tells you how many conversations happen; minutes tell you how much actual engagement happens. The two don’t always move together — a day with fewer, longer conversations can carry more engagement than a day with many short ones.

Global distribution

Countries with sessions during the selected period. If conversations carry no geographic data, the panel shows No geographic data for this period.

Leads over time

Every lead Clara captured, listed with the name and email she collected. Compare the count against your conversation total to see how many conversations turn into contacts.

Conversations table

Every conversation, with the outcome attached:

Column	What it shows
Conversation ID	Unique identifier for the conversation
Type	Video or text session
Lead capture	Whether a lead was captured
Meeting booked	Whether a meeting was booked
Duration	Length of the conversation, for example 3m 14s
Time	When the conversation happened