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Before you begin

  • Admin access to your ClaraSDR workspace - get started at clarasdr.ai
  • A website where you can add a script or React component
  • Source material for training: pitch decks, product docs, FAQs, sales scripts

1. Create your AI SDR

Sign in to your Clara workspace and create a new agent:
  1. Click Create Agent.
  2. Give Clara a name, for example Website Clara.
  3. Choose the look, the stock Clara avatar is a good default - see the avatar gallery.
  4. Fill in the behavior fields - Company Description, Goal, Tone, and Closing Behavior. Each accepts up to 1,000 characters and shapes how Clara speaks and represents your brand.

2. Train Clara on your product

Upload your material so Clara speaks your brand:
1

Add a knowledge base

Upload pitch decks, product docs, and FAQs - or point Clara at your website. See Knowledge base.
2

Add a presentation deck

Upload a PDF or PPT so Clara can present relevant slides while she talks. See Visual presentations.

3. Set up qualifying questions

Pick a preset framework or build your own:
  • BANT - Budget, Authority, Need, Timeline
  • MEDDIC - Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion
  • CHAMP - Challenges, Authority, Money, Prioritization
Or create a custom question set. Clara asks these questions in conversation and logs every answer. See Qualifying questions.

4. Connect meeting booking

Give Clara somewhere to send qualified buyers:
  • Calendly, Cal.com, HubSpot Meetings, or Acuity - connect your existing scheduler
  • Custom booking URL - bring any public booking page
Every booking lands in your CRM with the conversation attached. See Meeting bookings.

5. Embed Clara on your website

Install the widget package:
Render Clara in your app:

6. Watch her sell

Open your site, start a conversation, and confirm:
  1. Clara engages and answers from your knowledge base.
  2. Qualifying questions are asked and logged with full detail.
  3. A qualified test lead lands on your booking calendar and in your CRM.
Track everything in Analytics, and wire downstream automation with Webhooks & events.

Next steps

Widget customization

Position, colors, branding, and suggested topics.

Conversation workflows

Routing and completion flows.